JOHN M. CLARK

 

Columbus, Ohio

(614) 375-0343 · jclark@columbus.rr.com

 

 

SUMMARY

 

Senior copywriter and video/audio producer with extensive experience writing for print, web, social media, television and radio. Have written and produced training videos, documentaries and infomercials, as well as hundreds of television and radio commercials.

 

PROFESSIONAL EXPERIENCE

 

Marketing Consultant/Writer, Columbus, Ohio 2011 to Present

Consultant to various professionals and non-profit organizations, providing written and videotaped marketing

communications materials. Examples include brochures, press releases, personal profiles, speeches, websites,

web videos, electronic e-mail blasts, tweets and MS PowerPoint & Mac Keynote presentations for the medical

community.

 

 

American Signature, Columbus, Ohio 1994 to 2011

 

DIRECTOR, Television and Radio (2004 – 2011)

·  Conceived, wrote, produced and managed budgets for hundreds of television and radio commercials that drove increased traffic to three nationally known retail furniture chains.

·  Wrote and produced a wide variety of educational videos, informing 6,000 associates of upcoming advertising campaigns, and explaining how to coordinate efforts in the field.

·  Created and produced a half-hour television infomercial that drove brand awareness and sales of the company's luxury mattress line, using celebrity talent, custom sets and other visuals.

·  Developed a series of short, QR-encoded, point of sale videos that informed customers about the company's signature upholstery collection.

·  Developed, cultivated and managed relations with production and post-production companies, on-camera talent, casting agencies and voiceover artists to raise the quality of the company's on-air advertising, and to lower production and post-production costs.

·  Created comprehensive TV and radio advertising campaigns to launch two new retail furniture chains - American Signature Furniture and Rooms Today.

·  Successfully managed an annual video production budget of more than one million dollars.

·  Coordinated and directed dozens of film and video shoots, using a variety of directors and production companies.

·  Guided the company's transition from shooting 16mm and 35mm film, to state-of-the art high-definition video.

·  Helped lead an inter-departmental team charged with defining and promoting the company's core values and objectives. This resulted in a re-focused approach to employee, vendor and customer relations.

 

WRITER/PRODUCER, Television and Radio (1996 – 2004)

Wrote, produced and directed television and radio commercials, along with a variety of training videos for the corporate office and 130 retail stores.

·  Developed the company's first comprehensive library of stock footage, and advanced databases for tracking archived commercials and raw production elements.

·  Created one of the country's first interactive audio/video kiosks for the retail environment. This standalone mattress gallery tool supported commission-based sales associates and gave potential customers information at their fingertips.

 

WRITER/PRODUCER, TV Infomercial (1994 – 1996)

Created, wrote and produced a series of bi-weekly, half-hour TV infomercials that raised the profile of the company's flagship brand, Value City Furniture. Involved in all aspects of production, including script writing, producing, providing voiceover for program segments and managing distribution to affiliates across the country.

 

 

Riverside Methodist Hospital, Columbus, Ohio 1992 to 1994

 

MANAGING PRODUCER, Life Choices with Erie Chapman

Wrote, produced and reported for the hospital's syndicated half-hour television program, Life Choices with Erie Chapman. Managed or co-managed all aspects of this Emmy Award-winning health and lifestyles program, including reporting and producing assignments in Eastern Europe.

 

ADDITIONAL RELEVANT EXPERIENCE

 

·  Led five television stations to Number One newscast ratings with superb anchoring, reporting, writing and producing skills.

·  Radio announcer and reporter, drawing top ratings for two award-winning radio stations.

·  Developed, researched, wrote, produced and voiced a series of five-minute radio stories, focusing on quirky and little-known stories of life in Kentucky.

·  Edited an electronic newsletter for residents of a historic preservation district, reporting on neighborhood news and upcoming events. Has a subscriber base of about 2,000 e-mail addresses.

·  Created an oral history program for a nationally recognized historic neighborhood, interviewing notable residents for audio and video, and archiving the results for use in later documentaries.

 

RELATED SKILLS

Excellent copyeditor and proofreader; skilled in copywriting for Internet search engine optimization; photographer and videographer, with professional gear; video and audio editing skills (Adobe Premiere Elements and Mac Final Cut Pro X; voiceover artist; proficient with Microsoft Office and Mac programs, Photoshop Elements, Constant Contact, .ftp sites, YouSendit; Dropbox; etc.

 

 

Professional and personal references available.

 

Click here to download resumé.

 

Partial Client List
Value City Furniture
American Signature Furniture
Rooms Today Furniture
Schottenstein Stores Corp.
Ohio Dept. of Human Services
Columbus Dispatch
German Village Society
Six String Concerts
Gefen Productions
Suburban News Publications
This Week Newspapers
Franklin Park Conservatory
Jefferson Center for Learning & the Arts
Tree of Life Church
Life Planning Associates
Columbus Metropolitan Club
Mills-James Productions
Ned Merkle Realty
Riverside Methodist Hospital
Columbus AIDS Task Force
American Red Cross
Studio Center Total Production
Columbus Oktoberfest
The Equal Justice Foundation
The Ohio State University Medical Center
Schoedinger's Funeral Homes
Bundy Baking Company
GBQ Associates

 

 

 
 

614-375-0343 • Clark Creative Video Services •